The most recent Robin Hood-related news stories breaking in the global media!

ROBIN HOOD NEWS-LINE: Latest News:
(Mar 07, 2018)
WORLD WIDE ROBIN HOOD SOCIETY CELEBRATES 20 YEARS AS ONE OF THE LEADING INFORMATION SOURCES ON ALL ASPECTS OF THE LEGENDARY SHERWOOD OUTLAW. On March 17th 2018, the Nottingham-based World Wide Robin Hood Society will mark its 20th Anniversary Year with a programme of varied initiatives including: *The publication of a new book about Robin Hood and the legend’s global impact. *A local cookery contest to find the best recipe for a Robin Hood Pie. *Anniversary theme to the Society’s annual “Feather in Your Cap” business awards. *A children’s story writing competition. *Developing an illustrated Robin Hood talk available to groups and societies. Although the Society was originally a membership-based organisation, over the last 2 decades it has evolved into one of the leading internet-based information resources on all things associated with Robin Hood. It is used extensively by the media and the tourism industry and the Society has contributed to numerous global television documentaries and historical features including BBC’s The One Show; Sky Travel Channel’s “Expedition Unknown” series and French TV’s “Secrets Histoire” series. The Society has also participated in hundreds of radio programmes around the globe, including South America, the USA, Europe, Korea and Australia. Society Chairman, Bob White, said “The very first Robin Hood Society was established in London in the 1700’S and was a club or assembly for public debate. It held its popular, regular meetings in the Robin Hood public house in Butcher Row, near Temple Bar, which is how the Society acquired its name. In the 1970’s, a Nottingham-based Robin Hood Society was created by the local historian and Robin Hood expert, Jim Lees, and its members often dressed up in costume as various characters from the Sherwood tales and helped raise funds for local charities. In the Nineties, Nottingham City Council joined forces with the Nottingham Evening Post and set up a Robin Hood Club especially aimed at youngsters, which featured a series of cartoon woodland animals known as “The Tails of Sherwood”. The present day, internet-based World Wide Robin Hood Society was originally the inspiration of co-founder and sponsor, Mike Douglas from Hull, who established a successful communications business in Nottingham in the late 1990’s. He said “Over the past twenty years the Society has seen many changes but the phenomenal global interest in Robin Hood has never faltered and the legendary outlaw continues to be an iconic figure with a massive international fan base, and he regularly features in new films, books and the global media.” For further information contact Bob White on e-mail at bob@robinhood.info or by phone on (0115) 9523183 or mobile 07504 852731 or visit the Society website at www.robinhood.info Read more...
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Robin Hood is a National Treasure!

In the glitzy world of today's celebrity culture, the term "National Treasure" is sometimes too freely attributed to people who do not really have the longevity or profile to deserve such an accolade!
However, Robin Hood has been frequently referred to in these terms and is not just a "national treasure" but is also globally recognised as the world's favourite adventure hero, whose 500 year old story is a legendary classic!

So I got to wondering if other countries also regarded their folk heroes as "National Treasures" - and if and how they used these iconic figures to promote their country to the international tourism industry etc.? That's when I came across a report on how Transylvania markets its Count Dracula legend and realised that Nottingham and Nottinghamshire may be only playing in the minor league!

An article from the professional business magazine "Marketing" outlined how the Transylvanian government had secured a European Council funded programme to develop a strategy for Romania's huge tourist potential and had identified Dracula as a separate national tourist asset, alongside Black Sea beaches, mountains and spas. This had brought about a World Dracula Congress in Bucharest in 1995 attended by historians, folklorists and "vampir-ologists" from all around the globe.

Recognising the value of an international brand name such as Dracula, the Transylvanian Society of Dracula had established itself as a non-profit making organisation and to fund its activities, it offered Dracula Tours, ranging from a Grade One Tour - "suitable for balanced, classical minds, interested in the Gothic approaches to issues of broader existence" - to Grade Three tours, reserved for true initiates!

The organisation also produced a collection of quality merchandise aimed at tourists, that encompassed the finest Romania had to offer in silverware, glass, and china etc. – all discreetly hallmarked with the Dracula logo –a dragon in the shape of the letter D!"

From a completely opposite marketing perspective, I later read about the tiny community of Hell, in southeast Michigan, USA, that uses all the benefits of its iconic name with the obvious word-play on "going to Hell" or "going through Hell" etc. A convenience store and bait shop also served as the Post Office, where you could get letters hand-stamped with a "From Hell" postmark or a message to let the world know that you've "been to Hell and back!" They even sold tiny baseball bats engraved with "A Bat out of Hell!"

Whatever you might think of these two extremely different approaches, in their own way, they both make the absolute most of their legendary associations – which is a conundrum that our City and County are still struggling with!