The most recent Robin Hood-related news stories breaking in the global media!

ROBIN HOOD NEWS-LINE: Latest News:

ROBIN HOOD “BRAND” SURVEY IS ALREADY CREATING CONTROVERSIAL OPINION

ROBIN HOOD “BRAND” SURVEY IS ALREADY CREATING CONTROVERSIAL OPINION!

BobWithGuideWith the last few weeks still remaining before the Robin Hood "Brand" Business Survey finally closes, early responses and interim comments so far, indicate that the issue has certainly generated opinions from wide-ranging enterprises, together with some controversial debate and embarrassing criticism.

World Wide Robin Hood Society Chairman, Bob White says, "We launched the Survey initiative in late Autumn last year to try to find out the frank views of the local business community and make them more aware of the potential (and pitfalls) of the City and County's traditional associations with the Robin Hood legend and it has certainly created some interesting and outspoken comments.

Although the initial trend appears to support the view that not enough is done to exploit the Robin Hood connections, there is also a strong sense of embarrassment emerging!"

Mr. White stated that the 16-page Robin Hood Brand Awareness Guide that accompanied the Survey had been particularly well received and had effectively helped demonstrate just how powerful the Robin Hood "brand" had become in general and global marketing terms.

He also commented, "There has clearly been significantly more discussion and acknowledgment of the issue. At the recent Great Nottingham Debate organised by the Nottingham Post and hosted by the Nottingham Business School, City Council Chief Executive, Ian Curryer commented "We've become a bit embarrassed about Robin Hood and we have to make more of it." and Willmott Dixon's Operations Director, Nick Heath was quoted as saying "Nottingham should celebrate the things it is well-known for, such as Robin Hood, retail and music."

However, there is still a reluctance to participate and respond from some sectors of business and commerce and Bob White is keen to encourage all companies and organisations to take part in the Survey. He says, "This is the very first time that a serious attempt has been made to canvass the business community's views on the Robin Hood "brand" and develop a balanced strategy that can get the best out of the City and County's connections with the legend. It won't go away and the issue cannot be swept under the carpet. Like it or not, the business sector and the local authorities cannot "cherry-pick" the mixed blessings that the traditional Robin Hood associations bring and have to accept the world famous links at face value – warts and all!"

The Robin Hood Business Survey is available to be completed on-line at www.robinhood.info/survey and the Robin Hood Brand Awareness Guide can be viewed in a flip-page format and down-loaded at www.robinhood.info/brand-awareness-guide.

Further background information can be obtained from Bob White by telephoning (0115) 9523183 or by contacting him on e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it..